A novel concept developed by Craftizen for crafts capacity building through workshops for artisans. The aim is to empower artisans to become skillful ambassadors of their craft and ensure that their skill, talent and traditional heritage continue to provide a source of income and livelihood for them.
Craftizen’s biggest challenge was developing curriculum for artisans, most of whom have not even completed primary school.An interactive, game based approach to learning was adopted, through which artisans are taught business skills, production planning, quality and delivery, sales and marketing, story-telling and design thinking, which are customised to their craft and context. Each concept is first learnt by doing an activity, then by experience sharing and finally with the help of guidelines and pointers, which are reinforced with visual material to reinforce the learning.
- Craft journey: enabling artisans to articulate their identity as artisans, the challenges they face and their vision for themselves and their craft heritage
- Business Acumen: what are the skills required for the self employed and how can they apply this to their context
- Production, Quality and Delivery: simulation-based learning to enable improved planning and process management
- Sales and Marketing: 4Ps of marketing – product, price, place and promotion; understanding different types of consumers; understanding current day markets
- Story telling: The art of story-telling and how to effectively convey the story of a craft and its making to consumers.
- Design Thinking: De-coding the design process with a framework to learn, analyse and explore the complex, contextual and nuanced practice of “design”
Kalashala, was seed funded by a social innovation grant from Harvard University’s South Asia Institute and Tata Trusts in 2016-17. It has now become an integral part of our Patron Program with unskilled beneficiaries.
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